Landing Page
Stadionzeitung-online
A homepage redesign for Stadionzeitung Online, a Germany-based magazine platform that enables amateur sports clubs to create matchday newspapers digitally or in print. The redesign focuses on improving clarity, modernizing the interface, and simplifying the user journey from first visit to magazine creation.
Year :
2025
Industry :
Media / Publishing
Client :
Freelance
Project Duration :
1 week
Problem :
The original homepage relied heavily on text-heavy layouts, dated visuals, and unclear content hierarchy. New users found it difficult to quickly understand the product’s value, how the platform works, and what action to take next. Key benefits like templates, ease of creation, and pricing transparency were not immediately visible.
Solution :
I redesigned the homepage with a user-first approach, focusing on clear messaging, stronger visual hierarchy, and simplified navigation. The new design highlights the core value proposition, breaks down the process into easy steps, and uses modern UI patterns to guide users smoothly toward sign-up and template exploration.
Challenge :
The primary challenge was modernizing the experience without alienating existing users. Since the platform caters to non-technical users such as amateur sports clubs, the interface needed to remain simple and familiar while feeling more professional, trustworthy, and scalable.
Summary :
The redesigned Stadionzeitung Online homepage delivers a cleaner, more intuitive experience that clearly communicates the platform’s purpose and benefits. By simplifying content structure, improving visual clarity, and optimizing calls to action, the redesign strengthens user understanding, engagement, and conversion—while preserving the brand’s core identity.
More Projects
Landing Page
Stadionzeitung-online
A homepage redesign for Stadionzeitung Online, a Germany-based magazine platform that enables amateur sports clubs to create matchday newspapers digitally or in print. The redesign focuses on improving clarity, modernizing the interface, and simplifying the user journey from first visit to magazine creation.
Year :
2025
Industry :
Media / Publishing
Client :
Freelance
Project Duration :
1 week
Problem :
The original homepage relied heavily on text-heavy layouts, dated visuals, and unclear content hierarchy. New users found it difficult to quickly understand the product’s value, how the platform works, and what action to take next. Key benefits like templates, ease of creation, and pricing transparency were not immediately visible.
Solution :
I redesigned the homepage with a user-first approach, focusing on clear messaging, stronger visual hierarchy, and simplified navigation. The new design highlights the core value proposition, breaks down the process into easy steps, and uses modern UI patterns to guide users smoothly toward sign-up and template exploration.
Challenge :
The primary challenge was modernizing the experience without alienating existing users. Since the platform caters to non-technical users such as amateur sports clubs, the interface needed to remain simple and familiar while feeling more professional, trustworthy, and scalable.
Summary :
The redesigned Stadionzeitung Online homepage delivers a cleaner, more intuitive experience that clearly communicates the platform’s purpose and benefits. By simplifying content structure, improving visual clarity, and optimizing calls to action, the redesign strengthens user understanding, engagement, and conversion—while preserving the brand’s core identity.
More Projects
Landing Page
Stadionzeitung-online
A homepage redesign for Stadionzeitung Online, a Germany-based magazine platform that enables amateur sports clubs to create matchday newspapers digitally or in print. The redesign focuses on improving clarity, modernizing the interface, and simplifying the user journey from first visit to magazine creation.
Year :
2025
Industry :
Media / Publishing
Client :
Freelance
Project Duration :
1 week
Problem :
The original homepage relied heavily on text-heavy layouts, dated visuals, and unclear content hierarchy. New users found it difficult to quickly understand the product’s value, how the platform works, and what action to take next. Key benefits like templates, ease of creation, and pricing transparency were not immediately visible.
Solution :
I redesigned the homepage with a user-first approach, focusing on clear messaging, stronger visual hierarchy, and simplified navigation. The new design highlights the core value proposition, breaks down the process into easy steps, and uses modern UI patterns to guide users smoothly toward sign-up and template exploration.
Challenge :
The primary challenge was modernizing the experience without alienating existing users. Since the platform caters to non-technical users such as amateur sports clubs, the interface needed to remain simple and familiar while feeling more professional, trustworthy, and scalable.
Summary :
The redesigned Stadionzeitung Online homepage delivers a cleaner, more intuitive experience that clearly communicates the platform’s purpose and benefits. By simplifying content structure, improving visual clarity, and optimizing calls to action, the redesign strengthens user understanding, engagement, and conversion—while preserving the brand’s core identity.